Micromax steps into uncharted PC hybrid territory with the launch of smart Canvas LapTab running on Windows 8.1

Micromax Informatics Limited, an Indian consumer electronics company, has established itself as a huge Indian domestic manufacturer of low budget smartphones. Micromax has been successful in various segments like smartphones, Television and even the Tablet and today it has moved one step ahead in its expansion by entering the PC segment.

Yes, finally Micromax has unveiled its smart product, Canvas LapTab which is a hybrid of Laptop and Tablet. The Canvas LapTab will be available for sale exclusively through Amazon from May 6th and users need to pay Rs 14,999 for this 2-in-1 device. For initial purchase buyers need to check Amazon however later the device would be available for sale even at offline stores.

During the launch of its new product, CEO of Micromax, Vineet Jha, told NDTV Gadgets: “Today’s launch marks our entry into the PC segment, where we intend to drive category growth and not only garner an available market share. We believe that our vision complements the initiatives for Digital India, and we will be launching a range of exciting products over the next few months in the category.”

Earlier last year at CES 2014, Micromax announced its first hybrid device known as LapTab which was suppose to be a dual boot tablet along with Android 4.2.2 Jelly Bean and Windows 8 OS. The device was set for its launch within the next few months and also was priced at $500 (Rs. 30,000). However, this device was never launched and its almost after a year that Micromax finally launched its Canvas LaptTab though it is not a dual boot and has only the Windows 8.1 OS. Vikas Jain, the co founder of Micromax, while speaking to Indian Express said: “However, due to individual corporate practices the partnership could not evolve. We remained convinced on the whole device and concept. So then we improved on it and here we are.”

So for now users need to be satisfied with the single boot version of the Canvas LapTab. Micromax has further confirmed that the OS is upgradable to Windows 10 in future.

For its new venture Micromax has joined hands with Microsoft and Intel.

Lets have a quick check at the specs:

  • Display: 10.1-inch IPS display with a WXGA (1280×800 pixels) resolution. A magnetic dock protects the IPS screen and further it can also be used as a stand in case users plan to use this device as a laptop with the keyboard.
  • Processor: The device flaunts Intel processors: 1.33 GHz quad-core Intel Atom Z3735F processor (up to 1.83GHz in Burst mode) coupled with 2GB RAM.
  • Storage: There is 32 GB internal storage which can be further expanded as there is a provision of microSD card. Further, it seems that buyers will also get an added benefit of 1TB Cloud storage on Microsoft’s One Drive service.
  • Connectivity: In terms of connectivity the device has  Wi-Fi, Bluetooth 4.0, it supports 3G. Also there is micro-USB on the tablet and the keyboard has the usual USB port. The Micromax Canvas LapTab offers special benefits to its buyers by giving them free subscription of Microsoft Office 365 Personal apps for one year.
  • Camera: The Laptap has a 2MP front and rear camera.
  • Battery: With the 7700mAh battery, the Canvas LapTab can support uninterrupted usage of 10 hours.
  • Dimensions: The device measures 210.8 x 124.2 x 9.95 mm and weighs 1.1kgs
  • Accessories: The device also has dual speakers that are placed on either sides of the rear panel. Further the device has also been provided with a Solid Keyboard and not of some cheap fabric which is normally seen in case of low cost budget LapTabs.
  • Operating System: As already mentioned Micromax Canvas LapTab runs on Windows 8.1 with Bing and can be upgraded to Windows 10 version as and when  it will be rolled out.
  • The Canvas LapTab is supported by Single SIM.
  • Look wise: It is available only in Black color as of now.

It was just in the March that Micromax had released its smart 4K TV with ultra HD display panels which was a bit pricey between 39,999 to 49,999 depending upon its variants.

Now, Micromax has unveiled its smart Canvas LapTab and this time it plans to target the low budget segment of the society who would normally bypass the idea of buying a laptop just because of its cost. Hence, this low budget hybrid should be an answer to all the students, professionals who want to avoid dongles when they are travelling and to the middle class crowd who dream of owning a laptop.

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