Netflix set to launch in India by 2016

Netflix to enter Indian markets next year

Netflix is set to make its much-awaited debut in India next year, and will offer localised content in the country

The worlds foremost on-demand content streaming service, Netflix will enter India by 2016, according to people familiar with the matter.  It plans to concentrate on localised content and bring back golden TV shows like Buniyaad, Nukkad and Malgudi Days on various mobile devices across iOS and Android.

“It’s similar to Starbucks entering India. Everybody knew about it but cafe brands were late to react and Starbucks came and stole the show. We don’t want to be caught on the wrong foot,” a Tata Sky spokesperson told TOI.

Netflix is worlds leading on-demand internet streaming media provider with around 62 million subscribers. It has more than 40 million subscribers in United States and is offered competition by HBO Now, Sling TV and Sony in the content streaming segment.

Only last week, Singapore based Hooq, which lets a user stream and download movies and TV shows in India for Rs 199 per month, started operations in India.

 “We have said we plan to be nearly global by the end of 2016. We have nothing else to share at this point,” a Netflix spokesperson said.

The entry of Netflix will make it difficult for already entrenched DTH players like Airtel, Videocon and Tata Sky among others. However at the same time, the users in India will have a broader horizon for choosing content which they like.


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