How to Prospect for New Business with Only 1 Hour a Day

It doesn’t matter if you are a one-man show or a Fortune 500 CEO, you have the same number of hours in your day.

How you use your time has a lot to do with your performance, productivity, and results.

While there are many tasks on your schedule, it’s imperative that you always make time to prospect for new business. Without new leads in the pipeline, your growth will stagnant – and that’s not something you want.

Here’s the problem: many entrepreneurs find that they only have a limited amount of time for prospecting.

As challenging as this may be, you can get a lot done in a short period of time. Here are three ways to prospect for new business with only one hour a day:

1. Send Cold Emails

It’s much faster than cold calling, with many people achieving a high level of success.

If you want to move fast, all without compromising quality, it’s essential to use an email finder tool. This allows you to find anyone’s corporate email address within a matter of seconds, as opposed to searching online for hours on end (often with no results).

If you want to win big with cold emails, personalize each note and stick with your plan. The more emails you send the greater chance you have of filling your sales funnel.

2. Use Social Media

Did you know that more than 50 percent of adults use two or more social media sites?

With this type of usage, it’s important to spend as much time as possible on social media. From Twitter to Facebook to LinkedIn, you can use social platforms to spread your brand’s message and connect with prospects. It’s even possible to use content analytics intelligence tools to reveal who the anonymous visitors to your site are

Since you only have one hour for this task, focus on the following:

  • Scheduling unique (and powerful) updates for all your social media platforms
  • Engaging with anyone who has left a comment or asked a question
  • Reaching out directly to prospects, emphasizing those who have expressed an interest in the past (you can use content analytics intelligence tools to identify these people and find them on LinkedIn)

There is more to social media than funny cat pictures and photos of your cousin’s wedding. Make sure you’re using this to generate new business opportunities.

3. Conduct a Webinar

When it comes to active prospecting and selling, there aren’t many strategies with more to offer than a webinar.

With this approach, you have the ability to connect with prospects as to push the conversation forward and hopefully close in on a sale.

The only downside of a webinar is that you first have to get a prospect to agree to connect with you. Once you do this, getting started is as simple as choosing a webinar platform, sending an invite, and giving your pitch.

Are you wondering if webinars are the right approach? You’ll never know until you give it a try, but here’s something to remember: more than 60 percent of marketing professionals are using webinars as part of their marketing strategy. It’s working for a lot of people. Will you be next?


So, there you have it. Even though you may only have one hour per day to prospect for new business, there are many things you can do to achieve great results.

Most importantly, you need to settle on a strategy that you are comfortable with. You only have an hour, so you need to hit the ground running when the time comes. There’s no time for procrastination or simply hoping for the best.

If you want to grow your sales and revenue, you need to devote time to prospecting for new business. Don’t ever forget it!

How do you spend your time when prospecting for new business? What strategies yield the best return on investment for your company? Share your thoughts in the comment section below.


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