Indians now account for the third-highest chunk of visitors to Pornhub thanks to falling data pack rates of Mukesh Ambani’s Jio

When you think of India, the image that generally comes up in the mind is a deeply conservative society which has lots of taboos about sex.

Well, it seems that with falling mobile Internet prices, Indians too are shedding their conservative outlook and visiting the world’s most popular adult entertainment website in droves.

Yes, Indians are now the third-largest visitors to Pornhub ahead of many European countries. And all this is thanks to Mukesh Ambani and his Jio mobile network which is offering Internet data pack to Indians at the lowest rates in the world (Jio is offering hi-speed 4G 1GB data a day to Indians for as low as 0.08 cents).

This has enabled the poorest of the poor to join the data pack bandwagon in India and Pornhub seems to be one of the major beneficiaries. Jio has in many ways started a digital revolution in India because it is giving 1GB data to India at a not-so-bad speed of 8 to 13Mbps through its networks which facilitates the running of videos without buffering.

The viewing of adult content soared 75% since data rates came crashing down in the second half of 2016 after Mukesh Ambani launched Jio according to video viewership tracker Vidooly’s report’.

New entrant Reliance Jio’s aggressive pricing forced incumbents Bharti Airtel, Vodafone, and Idea Cellular to sharply cut data rates, even as villagers from tier 2 and 3 towns also joined Pornhub’s viewership pool.

Before Jio’s entry in November 2016, 1GB of 4G Internet data pack used to cost around $3.75 a month(0.12 cents a day). However, Jio’s aggressive pricing forced other operators to slash their Internet data pack rates to compete with Jio.

Another issue with Indian telecom operators was that they were obtusely giving their customers 2G services for the price of 4G. With no competition, users screamed but to no avail. Watching videos with such a network was a pain in the ass with constant buffering. With Jio’s entry, the other operators have had to rework their strategy and Airtel has now emerged as the best 4G Internet data speed provider with around 50Mbps speeds.

Thus Jio’s entry has caused the streaming of adult content to become more popular than downloads, Vidooly data showed. This is a period that saw data consumption jump to about 1300 million GB a month at March-end, up more than nine times from June last year, according to the Internet Trends Report 2017 by Kleiner Perkins.

Another interesting fact is that most of the new Pornhub users are from remote Indian villages.  Video streaming has become more popular as most of this traffic comes from low-storage mobile devices and sometimes even from feature phones. What’s more interesting is that about 80% of the content is in short form, and tier 2 and 3 towns contribute 60% of all viewership.

While telcos declined to comment on the surge in porn viewing, Pornhub VP must be laughing on his way to the bank. Pornhub’s major source of income is the advertisement and more visitors the merrier for Corey Price, VP, Pornhub. Vidooly’s report shows that streaming video contributes about 80% to the data being used by Indians.

One senior official from a leading telecom firm confirmed on condition of anonymity that majority of their data users are Pornhub visitors.  The official said that there definitely has been a rise in adult viewership since one does not need 8-10 GB of data for it.

With India’s mobile Internet user-base estimated to increase further to reach 600 million users that is double the United States population, Indians will soon be the top consumers of Pornhub videos.