By January 2018, there were 1,805,260,010 websites online. This is according Netcraft’s Web Server Survey that took place earlier this year. If the survey is anything to go by, then smart marketing is not an option for businesses that want to thrive online, but a necessity.
Every business desires to rank on the first page of search engines for their specific keywords because then, they get to enjoy unlimited organic traffic. Sadly, this cannot happen by chance or magic (unless the website is offering something that others aren’t), much of research, science, experience, and knowledge go into the process.
A website needs to be optimized in a way that allows it to come on top whenever someone is searching for what it represents. For this to be possible, business owners should analyze and study their website for responsiveness, accessibility, and user-friendliness. They also need to consider the meta tags, title tags and keywords placements, their competitors, keyword research, base traffic reports and most importantly, availability of constant content.
As it is, business owners already have much on their hands – they need to take care of the inventory, talk to clients, respond to requests, pay employees, keep up with industry trends, and most of the times, take care of their families. It, therefore, is difficult to juggle between running their business and optimizing their platform, and if they do, it’s likely that one side is suffering.
Websites should consider hiring SEO agency as part of their marketing strategy for a whole lot of reasons, here are some of them;
Focus on their core competencies
Business owners need to focus on why they started the website in the first place. Trying to muddle with the SEO services will only mean giving their client’s divided attention, because again, SEO is a full-time job. By working with an SEO agency, they get to free up time for other things like, running their business, investing, expansion and even family.
Leave it to the professionals
There are numerous things that business people can handle on their own, SEO services is not one of them. This is a highly-specialized job that needs a professional touch if the full effect is to be realized. Reputable SEO agencies have the much-needed expertise to help the websites rank and maintain the top spots for as long as it exists.
Agencies operate as an extension of the business
Some website owners might be skeptical about outsourcing such a critical task to an SEO agency, so they end up hiring an in-house team. One disadvantage of hiring an in-house employee is that it’s risky, especially if he or she is inexperienced or lacks knowledge. Agencies, on the other hand, have more than one expert, so the work gets seen by many professional eyes. A website can benefit a lot from the connections and collaborative efforts.
Of all the reasons why a business should consider hiring an SEO agency is the incredible return on investment that comes with it. Ranking top on search engines means more business and more money in the bank.
The author Payel Dutta
Happy soul, fond of travelling and loves to read tech columns.