Apple warns users of color and hue shifting, OLED burn-in on iPhone X

Apple claims shifts in color and hue, screen burn-in are normal behavior in iPhone X

iPhone X is the first model by Apple that will be using the Super Retina OLED display technology. Although Apple boasts about the displayโ€™s incredible contrast at a 1,000,000 to 1 contrast ratio, high brightness, and a cinema standard wide color gamut, the Cupertino giant started shipping the iPhone X yesterday with a few disclaimers.

According to a new support document released by Apple on iPhone X states that the users may experience slight shifts in color and hue as well as burn-in with the new Super Retina OLED display on the iPhone X. While Apple claims that iPhone X has the best OLED display in the industry, the screen burn-in situation may arise when an image gets stuck on the display for a long time.

โ€œIf you look at an OLED display off-angle, you might notice slight shifts in color and hue. This is a characteristic of OLED and is normal behavior. With extended long-term use, OLED displays can also show slight visual changes. This is also expected behavior and can include โ€œimage persistenceโ€ or โ€œburn-in,โ€ where the display shows a faint remnant of an image even after a new image appears on the screen. This can occur in more extreme cases such as when the same high contrast image is continuously displayed for prolonged periods of time. Weโ€™ve engineered the Super Retina display to be the best in the industry in reducing the effects of OLED “burn-in,” the document reads in part.

However, Apple advises that its users can reduce the chances of burn-in by using the Auto-Brightness setting and reducing the duration of the Auto-Lock timer. To avoid any screen related issues and prolong the lifespan of the OLED display, follow the steps below:

  • To adjust the Auto-Brightness, go to Settings > General > Accessibility > Display Accommodations.
  • To set your iPhone X for a shorter auto-lock period, go to Settings > Display & Brightness > Auto Lock.

Lastly, if there is an app that keeps your display on for a longer period of time when the iPhone X is not in active use, you can temporarily reduce the brightness level using Control Center.

Kavita Iyer
Kavita Iyerhttps://www.techworm.net
An individual, optimist, homemaker, foodie, a die hard cricket fan and most importantly one who believes in Being Human!!!
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