Twitter owner Elon Musk on Monday replaced the beloved Twitter logo and the iconic bird symbol with an “X” as part of a wider rebranding. The new logo is a white stylized “X” on a black outer space-themed background.
For those unaware, on Sunday, Musk announced the decision to rebrand the microblogging platform and wrote in a post that if a good enough X logo is posted on Twitter, then he would make it go live worldwide on Monday, July 24.
He said that the thought of changing the logo to “X” was to “embody the imperfections in us all that make us unique.
Musk added, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds. If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”
After he announced that the platform will be undergoing a rebranding, Twitter CEO Linda Yaccarino acknowledged the rare opportunity for a ‘second chance’ to transform the social media platform and make yet another big impression.
Further, on Monday, Yaccarino unveiled the new Twitter logo via a post, and wrote, ‘X is here! Let’s do this.” In another tweet, she captioned, “Lights. Camera. X!” along with an accompanying image that displays X featured across the company’s headquarters.
Lights. Camera. X! pic.twitter.com/K9Ou47Qb4R
— Linda Yaccarino (@lindayacc) July 24, 2023
X is here! Let’s do this. pic.twitter.com/1VqEPlLchj
— Linda Yaccarino (@lindayacc) July 24, 2023
According to Yaccarino, the rebrand is the start of steering Twitter in new directions, which will be characterized by unlimited interactivity centered on audio, video, messaging, payments, and banking, all powered by Artificial Intelligence (AI).
The platform also aims to create a global marketplace, bringing together ideas, goods, services, and opportunities in a limitless and interactive ecosystem.
She added that this transformation is just the beginning, and there are no limits to what ‘X’ can achieve and deliver. Yaccarino conveyed her enthusiasm to work with her teams and the company’s partners, including Elon Musk, to bring ‘X’ to the world.
The new logo “X” appears on the top left of the Twitter homepage. Musk has confirmed that typing domain ‘X.com’ will now redirect the user to ‘twitter.com’.
With the rebranding, Musk is looking to inch closer to his dream of turning Twitter into an “everything app”, similar to China-based WeChat. The company has already changed its business name to X Corp.
We can expect the new Twitter logo “X” to appear for all users using the desktop and mobile web versions of the app in the coming days.
