Snapchat content feeds may be very soon run by an Algorithm

Snapchat, the social chatting app, which has around 100 million daily active users, could be very soon changing the order in which it displays the main content feeds. The social app could soon be making the switch and have its content feed changed from chronological order to an algorithmic feed, reports Digiday. This update would bring Snapchat’s platform in line with Facebook’s News Feed, which arranges the content you interact to be displayed first and shows you more of the accounts you follow.

“It’s going to the same model Facebook has: It’s free for everybody to share content, but an algorithm will penalize some people and boost others,” a publishing-industry source reportedly told Digiday. “That’s why you don’t want to be beholden to any one of these platforms or you’re suddenly stuck when the game changes.”

While the new setup is expected to help in sorting the flood of content in your feed, it also provides ways for advertisers and publishers to buy a more visible location. However, it is unclear as to when Snapchat will be implementing these changes, a thing that it has been apparently working on since the beginning of the year.