Report: Pokemon Go popularity on the decline
Niantic Labs’ Pokemon Go, the mobile augmented reality game, which was launched in July, took the world by storm leaving behind Facebook, Twitter, and Snapchat in terms of popularity. However, now one and a half month down the line, the popular mobile game is losing its shine.
At its top, Pokemon Go had 45 million daily active users. However, it’s down to around 32 million. Other key measures, such as engagement, download, and the time users spend on the app have all also visibly flopped, according to data provided by Sensor Tower, SurveyMonkey, and Apptopia.
With the number dropping rather rapidly as Niantic works on new features, the game is seeing fewer daily players. It’s normal for a game or app to experience decline like this, as the report goes on to detail. It’s the natural progress of game with an enormous launch fuelled by unprecedented hype. The amount of time Pokemon Go managed to maintain its record-shattering player-base was impressive to say the least.
As Senior Analyst Victor Anthony put it:
“Given the rapid rise in usage of the Pokemon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile focused apps.”
However, on the other hand, analysts believe that if the decline continues, it would not only cast “aspersion on the viability and popularity of Pokemon Go but augmented reality gaming at large”.
But, it appears like the developer Niantic is persevering with the game and is due to release version 0.35.0 for Android and 1.5.0 for iOS. According to the patch notes, players “will now be able to learn about a Pokemon’s attack and defence capabilities from their Team Leader to determine which of their Pokemon have the most potential for battle.”
Hinting at upcoming developments designed to improve the game’s questionable longevity, Niantic says: “We are still working hard on several new and exciting features to come in the future of Pokemon Go.”