Jaguar Land Rover (JLR) has reported a sharp fall in vehicle sales after a major cyberattack severely disrupted its production and global supply chain for weeks, compounding an already challenging quarter for the British luxury automaker.
The Tata Motors–owned company said wholesale volumes dropped 43.3% year-on-year to 59,200 units in the third quarter of FY26, while retail sales fell 25.1% to 79,600 units. The quarter covered the three months ending December 31, 2025.
Jaguar’s Statement
According to JLR, the steep decline reflects the impact of a cyberattack in early September that forced the company to shut down production across multiple facilities in the UK and overseas. Manufacturing only returned to normal levels by mid-November, following a phased restart designed to ensure security.
“Production returned to normal levels only by mid?November post the cyber incident. Due to this and also the time required to distribute vehicles globally once produced, wholesale and retail volumes reduced on a quarter?on?quarter and year?on?year basis,” JLR said in a news release published on Monday.
Sales were also weighed down by external and strategic factors. The company pointed to the planned winding down of legacy Jaguar models ahead of the launch of new Jaguar, and higher US import tariffs, which reduced availability across key markets.
The impact was felt across nearly all major markets. North America recorded the biggest drop, with the sharpest fall at more than 64%, followed by Europe at nearly 48% and China at 46%. The UK proved relatively resilient, posting a modest decline of less than 1%.
Beyond the cyberattack, JLR said sales were also affected by higher US import tariffs and the planned wind-down of older Jaguar models ahead of the brand’s relaunch. Legacy Jaguar vehicles are now available only from existing stock, as the company prepares for a new generation of models.
Despite the overall downturn, JLR’s premium SUV line-up continued to perform strongly. The Range Rover, Range Rover Sport, and Defender together made up more than 74% of total wholesale sales during the quarter, highlighting sustained demand for the company’s premium line-up.
The financial impact of the cyberattack has been significant. JLR previously disclosed that the incident cost the company £196 million ($220 million) in the quarter, while the Bank of England cited the disruption as one of the factors weighing on the UK’s economic growth in the third quarter of 2025.
The scale of the crisis also prompted the UK government to approve a £1.5 billion loan guarantee to help stabilize JLR’s supply chain. The attack, which forced staff to be sent home and factories to shut down, also involved the theft of data, later claimed by a cybercrime group linked to several high-profile hacking collectives.
JLR, which employs more than 39,000 people worldwide and produces over 400,000 vehicles annually, is expected to release its full third-quarter financial results in February 2026. Investors and analysts will be closely monitoring the automaker’s signs of recovery following one of the most disruptive episodes in the company’s recent history.
