Selfie Craze : Coca-Cola comes up with a built-in selfie-camera bottle

Coca-Cola has developed a selfie bottle with an inbuilt camera in the base

The selfie craze has touched everybody who owns a smartphone! If the selfie stick wasn’t enough to satisfy the need for taking a selfie and posting it on your social media accounts, you can now take self-portraits using a “selfie bottle” from Coke.

The “selfie bottle” was designed by Coca-Cola, Israel after it spotted a selfie-sized hole in the soft drink market. The bottle contains a built-in camera at its base and includes a sensor to detect when the bottle tilts 70 degrees during a sip, at which point the camera will snap a photo of the user mid-drink.

Using the Coca-Cola “Selfie bottle” you can take your self-portrait which you can instantly share with your friends on online platforms like SnapChat, Facebook, and Instagram.

As said above, the Coca-Cola Selfie Bottle is fitted with an in-built camera at its base and a sensor to detect when it is tilted to 70-degree, at which point the camera takes a snap of its owner mid-drink.

The “Selfie Bottle” has been devised by Gefen Team for the Coca-Cola Summer Love campaign — Israel’s largest outdoor brand event.

“Users tag themselves and their friends in photos on Coca-Cola’s social media assets. It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking,” Coca-Cola said in a statement.

Coca-Cola has said that the selfie bottle is limited edition and won’t be sold at the outlets.


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