A TRUSTe report shows that 45 Percent Of Americans Think Online Privacy Is More Important Than National Security

The latest edition of the annual TRUSTe Consumer Confidence Index shows that online privacy is a very important issue for Americans. With a statement of ‘Personal online privacy is not as important as national security’, 45 percent disagreed. With online trust at a three year low, the impact of businesses is significant increase of 77 percent moderating their online behavior over the last 12 months due to privacy concerns.

45 Percent of Americans Think Online Privacy Is More Important Than National Security38 percent of of companies are concerned with sharing personal data with other companies over the 36 percent of companies that worry about online security threats such as the Heartbleed bug while 28 percent are concerned with Government surveillance through programs such as the NSA’s PRISM

Last week, President Obama announced a package of measures in his State of the Union address to enhance consumers’ security and improve privacy online.

The details behind the statistics of TRUSTe 2015 US Consumer Confidence Privacy Index are based on data from two online surveys conducted by Ipsos with around 1,000 US Internet users between November 28 and January 15 and is released to coincide with Data Privacy Day .

With full findings to be presented during the first exclusive Round table event of the TRUSTe Privacy Insight Series in San Francisco CA.


  1. The two concepts go hand-in-hand. The US leaves the front and back doors gaping wide open, human trafficking at the trade table, as an excuse to come down on it’s own citizens with point-and-click wiretapping and any other infrastructure surveillance technology. Conversely, the people and opposing orgs, such as the EFF and OpenDNS, threatened splinternet on SOPA enactment. It was a choice, and the tax revenue generated from media production is N.America’s bread and butter. There is a polar relationship there, and China’s firewall actually does everybody a favor. Nobody sees it that way and people on both side of the aisle blindly label it as “red star strategy”, when it is very protective and useful. Choices: do you want to solve media theft or do you want to call broadcasted torrents a form of free speech?


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