Facebook Messenger teams up with Spotify to provide seamless music integration to users
Facebook Messenger is now going to get musical with it launching “its very first music integration” with Spotify.The social networking giant announced yesterday that its mobile messaging platform now integrates with Spotify. The new feature, which is rolling out on iOS and Android will allow users to share their Spotify songs or playlists directly within a chat box.
The integration doesn’t allow you to actually play Spotify music inside of Messenger, at least not yet, but it does allow you to share tracks, playlists and artists within message threads.
All iOS and Android users will now find a Spotify option inside the Messenger “More” section in chat threads. Once you have selected Spotify, you can search the app as you normally would to find an artists or playlist or song to share back to Messenger. If the recipient has the Spotify app on their device, they can open the Spotify content directly in the app. Shared songs will begin playing automatically once Spotify opens.
“We’re making it easy for you to let your friends know what music you are loving at any moment,” Facebook wrote in a post.
Spotify also connects with email, SMS, WhatsApp, and Facebook Messenger. Currently, the feature to integrate music only works in the app, so if you’re talking with someone on desktop chat they won’t receive the link.
Though Facebook has been steadily adding more third-party services to Messenger, integration with Spotify marks the first time the social network has added a major music service. Facebook also recently added a transportation section, with support for Uber and other transit providers coming soon.
Similarly, it is a good move Spotify too, as it opens itself up to more users, particularly as it competes for market dominance against the likes of Apple Music, Pandora, Tidal and others. Over the past year or so, the company has made quite a few integrations, such as with Google’s Chromecast, Starbucks, and Amazon.