You sign up with one of the best email service providers and you get ready to launch the campaign you’ve been working on. You believe that this undertaking will generate good revenue for your business, and you expect to have it done as soon as possible. But then…you are taken by surprise. When you upload your mailing list, your progress comes to a halt. You are told to verify your email address, and you do not know what to do. In fact, some small business owners will give up at this point and turn to other digital marketing strategies available on the market.
However, you do not need to worry, as you can easily find a great email address verification service provider on the internet. What you need to know is that regardless of the service provider you decide to work with, email verification doesn’t have to break your bank, neither does it have to waste a lot of your time. It is a quick process that is geared towards improving your marketing efforts.
Have you been yearning to learn about email address verification? Below is everything you need to know about it.
Understanding email address verification – what is it?
Basically, this is a process that ensures that all the email addresses in your mailing list are connected to a legitimate, active inbox. Simply put, this is a process that guarantees all the messages you send have a safe destination to reach.
Why is email verification necessary?
You might be tempted to think that when you fail to verify your email list, nothing will happen to you. In fact, some misleading blogs and websites will tell you that hiring a professional email address verification service is a waste of time. Well, believe this at your peril.
If you skip this process, your digital marketing strategy that incorporates email marketing will be deemed to fail. Below are some of the things that expert email verification service providers like Zero Bounce protect you from:
- Miserable marketing results
When you kick off your email marketing campaign, you believe that it will reach as many people of possible, and you will get the best sales for your goods or services at the end of the day. However, if the emails you are sending the messages to are not valid, you will end up accomplishing dismal results.
If you have many emails bouncing back, it means that your deliverability will be adversely affected to a great extent. This means that even those email addresses that are valid will not receive your well-intended messages.
Also, if many emails are not valid, it means that you will not get reliable metrics when measuring the success of your email marketing campaign. Your goal should be to make a connection with your target audiences. Geting a good email address verification service should not be an option, it should be at the helm of your priority list.
- Money wastage
Email service providers will charge you depending on the number of subscribers you have. This means that the higher the number of subscribers, the more the amount of money you will pay. Therefore, if you keep invalidated lists, you will bear a recurring waste which is not worth in the first place.
- Account suspension
Yes, spam monitors, email security services, as well as internet service providers have policies for undelivered messages, unsubscribes, and spam complaints. Therefore, if your mailing list is unmanaged, your account might be suspended on grounds of the three mentioned above.
Verifying your email address will minimize the number of undelivered messages; hence your account will be safe from suspension.
Reasons why you have many invalid email addresses
Below are some of the reasons why you have very many risky emails in your mailing list,
- The people in your mailing list stopped using the email addresses a long time ago
- Your list is full of role addresses, e.g., firstname.lastname@example.org
- You failed to validate the emails when filling out the web forms; hence there are lots of typos. The ZeroBounce API can help you here by verifying email registrations in real time.
Even the best marketers of all time have risky emails in their lists. Therefore, do not over-blame yourself when you find them. Just know how to remove them for better performance proactively. Also, proceed with care when choosing the right email address verification service, and your campaign will never fail to yield results.