Netflix, the popular video streaming service, is no longer providing its 30-days free trial offer for customers in the U.S., as the company is looking to grow its subscriber base through other means.
Currently, Netflix’s Online Help Center displays the following message:
“Free trials are not available, but you can still sign up and take advantage of all Netflix has to offer. There are no contracts, no cancellation fees, and no commitments. You have the freedom to change your plan or cancel online at any time if you decide Netflix isn’t for you.
“As a Netflix member, all our plans give you access to our full catalog of TV shows and movies. Choose a plan that works for you and sign up for Netflix!”
Confirming the move, a Netflix spokesperson said that the company is “looking at different marketing promotions in the United States to attract new members and give them a great Netflix experience.”
Netflix has already begun some of the different marketing promotions to replace the free trial and attract potential subscribers.
In August this year, the company started offering some of its original content to viewers worldwide for free without having to sign up for the service. This includes free access to movies and original series, such as Stranger Things, Murder Mystery, Elite, Boss, Baby: Back in Business, Bird Box, When They See Us, Love is Blind, The Two Popes, Our Planet, and Grace and Frankie.
Additionally, Netflix is also rolling out free educational content on YouTube and other forms of content sampling as another marketing push, reports The Verge.
Netflix’s decision to end the 30-day free trial promo in the U.S. isn’t entirely a surprise move. Outside the U.S., the company has been phasing out free trial offers in different markets since two years ago, starting with Mexico.
However, in other countries, like South Korea, it still offers free limited-time membership promotions.