Almost six months ago, Netflix launched its new ad-tier subscription plan.
You will be surprised to know that, Netflix Ad Tier now has five million monthly active users. Surprisingly, the ad tier customer numbers have doubled since January 2023.
Netflix also revealed that the median age of users on the ad tier is 34. In an official statement, Netflix’s Co-CEO Greg Peters stated that,
“The signals are promising: engagement on our ads plan is similar to our comparable non-ads plans. That’s critical because it all starts and ends with consumers.
It’s why, despite all the competition out there, Netflix is the most popular streaming service today. To be the one to watch, you need everyone watching. And that’s what sets Netflix apart. The One to Watch.”
VP of global ad sales Peter Naylor in Netflix announced that beginning in Q4, clients would be able to use Nielsen Digital Ad Ratings to measure the reach of their campaigns.
At the end of the day Netflix Ad Tier is beneficial for consumers, Netflix itself, and the advertisers.