Facebook is working on an alternative to the like button that reads your facial expressions and sends your friends an appropriate cartoon face

Facebook’s product team has been working on some experimental new products and apps these days and the company gave more of an insight into the same.

Chris Cox, Facebook’s chief product officer, was speaking at the Cannes Lions International Festival of Creativity and said that this could one day work as a more expressive version of the Like button.

Cox said users could make use of their smartphones to take a selfie as an alternative to pressing Like button. Instead just send that and the function could read the user’s Facebook expression and change it into a suitable smiley/sad/frowning/indifferent face.

Cox clearly stated that: “This is not on our roadmap, we don’t know how to build this. It actually seems really hard, but it’s the kind of thing unlocked by the power of all the different sensors on the phone.”

Facebook is provided opportunities by mobile phones to create more fascinating advertising formats too, he added.

Watch company Michael Kors and Facebook have been trying with an ad format that users could touch, swipe, and pinch to turn the watch around and be viewed from all angles.

Cox said: “Rather than looking at an image of a watch, or a video, you’re encouraged to pick it up and look around it, because it’s a beautiful piece of jewellery, the kind of thing you want to turn around in your hands.”

Ideally, if this idea works, Cox said Facebook could start the format on a wider scale and it could become the required standard, something like an autoplay video which is now becoming the standard across Facebook and the wider web.

Of the autoplay video format, which has assisted Facebook rival YouTube in terms of videos viewed, Cox said it has been able to remove two points of friction: “Seeing the play button and worrying about waiting for the video to load, and dealing with “an ad flying around with an x on there.”

He added: “[Autoplay video] has totally changed our expectation and willingness to exchange with video on phones.”


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