Ashley Madison was working on ‘What’s Your Wife Worth’ app that would allow men to rate woman’s looks

Ashley Madison is a Canada-based online dating service and social networking service marketed to people who are married or in a committed relationship. Ashley Madison was hacked by a hacker group known as Impact Team. The Impact Team has so far leaked around 60GB data of  the 300GB stolen during the hack. The website is not popular for its morals. Now a report has emerged that Ashley Madison was doing something really gross.

According to the Daily Dot, leaked emails from the Ashley Madison hack last week show that Avid Life Media, the adultery site’s parent company, was working on a an app called ‘What’s Your Wife Worth’ around 2013 that allowed men to rate each other’s wives out of 10 and attach dollars to a woman so they could exactly see her ‘worth’. It’s somewhat similar to other attractiveness-rating sites, just put under a more intolerable concept.

In June 2013, Noel Biderman, ALM’s chief executive, sent an email providing his feedback that read: “Choice should be ‘post your wife’ and ‘bid on someone’s wife. I am not sure we should be asking for real names—rather usernames”, according to Daily Dot.

There is no clarity as to what the actual bidding process meant or if real money was ever planned to be exchanged.

When he was shown some mock-ups, he replied: “This is really good”, instead of shooting down the idea as cheap and prejudiced.

The app was never finished though, as it was abandoned sometime between then and 2014. According to one of Biderman’s colleague, it was ‘horribly developed’ when asked about the app. It’s unclear if he was referring to the unfinished Android app itself or the sexist concept.

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