Facebook plans to bring “Video Matching Technology” to control Piracy

Facebook plans to deter video piracy through ‘Video Matching Technology’

As the Internet is growing day by day,the problems regarding integrity and privacy are also growing at the same pace. Now Facebook has brought a good news for those video creators who are fed up with the video piracy issues especially on social networking sites. Facebook is planning to launch a “Video Matching Technology” which will inform the original video owners when copied or pirated videos are uploaded by others.
A news report published in Re/code, confirms that in order to control the video piracy on Facebook, the company has decided to come up with the technology. It is said that the company and its partners have started testing the new technology, which requires content owners to upload the clips they want to protect into Facebook’s system.
“We’ve heard from some of our content partners that third parties too frequently misuse their content on Facebook,” Facebook posted in its blog. “It’s not fair to those who work hard to create amazing videos. We want creators to get credit for the videos that they own.”

“It is the first step to creating the equivalent of YouTube’s Content ID system, which the video giant built up over years as a response to its own copyright/piracy problems. After years of ignoring video, Facebook is now a major player, so this kind of effort was obvious and overdue,” the news report reads.

“Facebook’s response comes after video makers and distributors have grown increasingly vocal about pirated videos, which by one estimate accounted for more than 70 percent of Facebook’s most popular videos. In May, Jukin Media, a video licensing agency best known for “Fail” clips, described Facebook’s copyright problems as “massive.” In June, Fullscreen CEO George Strompolos, who runs one of the biggest YouTube video networks,tweeted that he was “getting very tired of seeing our videos ripped there with no way to monitor or monetize,” the news report reads.

Now Facebook says Jukin and Fullscreen are two of its initial launch partners for the new technology, along with Zefr, a service company that helps content owners track their clips on YouTube. Facebook says it is also working with major media companies on the effort, but won’t identify them.

It will be interesting to see how much protection this technology is going to offer to the creators from piracy. But Nevertheless it is a great initiative not in terms of customer satisfaction but in terms of expanding the business domain too.

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Abhishek Awasthi
Abhishek Awasthi
Continuous improvement is better than delayed perfection -Mark Twain.


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