Facebook plans to deter video piracy through ‘Video Matching Technology’
“It is the first step to creating the equivalent of YouTube’s Content ID system, which the video giant built up over years as a response to its own copyright/piracy problems. After years of ignoring video, Facebook is now a major player, so this kind of effort was obvious and overdue,” the news report reads.
“Facebook’s response comes after video makers and distributors have grown increasingly vocal about pirated videos, which by one estimate accounted for more than 70 percent of Facebook’s most popular videos. In May, Jukin Media, a video licensing agency best known for “Fail” clips, described Facebook’s copyright problems as “massive.” In June, Fullscreen CEO George Strompolos, who runs one of the biggest YouTube video networks,tweeted that he was “getting very tired of seeing our videos ripped there with no way to monitor or monetize,” the news report reads.
Now Facebook says Jukin and Fullscreen are two of its initial launch partners for the new technology, along with Zefr, a service company that helps content owners track their clips on YouTube. Facebook says it is also working with major media companies on the effort, but won’t identify them.
It will be interesting to see how much protection this technology is going to offer to the creators from piracy. But Nevertheless it is a great initiative not in terms of customer satisfaction but in terms of expanding the business domain too.