Pictures and specifications of Pepsi’s upcoming smartphone Pepsi P1 leaked on a Chinese website
Smartphone industry is becoming the one of the most “crowded” industries day after day. And almost every renowned company has relaesed its smartphones in the market. A new player was added when Pepsico China announced that it would be stepping into this field with its first smartphone.
Pepsi P1 features an impressive 5.5-inch 1080p screen, similar to iPhone 6s Plus and other famed mobile phones. It’s fitted with a 13-megapixel rear camera plus a five-megapixel front camera. Powered by a 1.7 GHz MediaTek processor, the P1 will also features 2GB of RAM and 16 GB of internal storage. Battery capacity is at 3,000 mAh and the Pepsi smartphone will run the latest Android 5.1 OS.
The Pepsi P1 is reportedly priced at $205 in China. It’s an affordable smartphone with decent specifications that will likely find a niche in the mid-range market.
A report from Phone Arena said that it is likely that the beverage company simply licensed its name to a manufacturer in China. If so, the Pepsi P1 might not be available anywhere else unless the manufacturer invests in shipping it for sale outside of China.
The Pepsi company has always been a marketing juggernaut and this is a good way to continue making headlines in a different market. They could use all the help they could get after the recent public backlash against Pepsi when the beverage company changed the sweeter of Diet Pepsi cola from aspartame to sucralose (Splenda).
Sales on the beverage have already been declining and it hasn’t improved with the introduction of the new formula. Social media has not been happy with the tweak on the tried-and-tested Diet Pepsi as negative mentions of “sucralose” has so far outnumbered the positive mentions six-to-one, according to a report from the Consumerist.
However company has no panic over the issue
“Our belief is that you’ve got to wait a few cycles to see what the purchase repeat adoption cycle is,” Pepsi CEO Indra Nooyi said, according to the Consumerist.
He added, “We’re not at all concerned.”