BitTorrent and uTorrent serve more ads in two days than the population of the United States
To start making some serious cash from their efforts, BitTorrent and uTorrent added ads around three years ago, and while users can use the advanced settings to disable them, most of them are probably going to avoid the hassle altogether. Now, a couple of weeks back, BitTorrent invited its bundle publishers to use the ads to start promoting their content.
Now here is the statistical data that will astound you beyond limits regarding the amount of monthly million users per month. Torrent clients have roughly 170 million active users per month, and according to an in-depth analysis, 92 percent of them happen to be male, with their average ages ranging between 18-34. BitTorrent and uTorrent currently supports two ad formats, with the following details listed below:
3,397,615,000 views per month, based on statistics from the last 30 days.
So much revenue is actually being generated?
Here is the most disappointing thing about the revelation; the revenue generated is quite modest compared to the amount of hits that both BitTorrent and uTorrent are able to obtain in a single day. BitTorrent sells its worldwide traffic for 7 cents per 1,000 views, and before you ask, this happens to be the lowest rates being offered in the ad industry.
For the amount of incoming traffic, approximately $14,000 of revenue is being generated, which is still a decent amount, even though thousands of readers would have believed that the revenue being generated would have at least crossed the $100,000 mark for a daily basis.
Keep in mind that the information that we are telling you is if all the ad banners are being used up in a single day, then only BitTorrent and uTorrent is able to generate the aforesaid amount, otherwise revenue made could be much lower than anticipated. However, ad revenue is not the only earning stream for these two because bundled software allows them to reach up to $1 per installation, which is still quite decent when it adds up.
Regardless of how much they earn, BitTorrent and uTorrent have been met with extreme criticism, primarily because bombarding numerous ads in the faces of users kills the entire experience for millions. However, in order to look for alternate methods, both BitTorrent and uTorrent are exploring other ways of earning, which includes direct financial support from customers, according to the latest report.
