Spotify, one of the world’s biggest music streaming services, on Wednesday launched spotify.com/duo a new, first-of-its-kind subscription plan – ‘Premium Duo’, where couples can enjoy their favorite music — together and separately.
With Premium Duo, couples living at the same address can share one plan while maintaining their own separate Spotify accounts. The subscription plan costs $12.99 (or market equivalent) per month where each individual gets their own Premium account under one plan in addition to receiving unique benefits for couples.
Spotify is already offering an Individual plan that costs $9.99 per month, while its Family plan costs $14.99 per month.
“Today we are proud to launch Spotify Premium Duo, a first-of-its-kind audio offering for just two people in the same household,” says Alex Norström, Spotify’s Chief Freemium Business Officer.
“Premium Duo includes our extensive music and podcast catalog and everything users love about Spotify Premium. With two individual Premium accounts, you can both listen independently, uninterrupted, and get all of your personalized playlists and features tailored just for you. We are thrilled to bring this unique Spotify Premium plan to even more markets around the world.”
The newly rolled-out Premium Duo includes ad-free, on-demand listening and their catalog of more than 50 million tracks, as well as access to over 1 million podcast titles. Besides this, Premium Duo subscribers can listen to their own playlists anytime, individually, uninterrupted, and get access to the exclusive Duo Mix, a regularly updated playlist that can be enjoyed by the two members of the plan together.
According to a Spotify user study, 73% of couples say they listen to music together as a way of remembering memories, while 63% say they listen to music together as a way to build their identity and create memorable moments.
Users who haven’t tried Premium before may be eligible to get the first month of Premium Duo for free. However, the two users must reside at the same address to be eligible.
Existing Premium subscribers can switch to Premium Duo by visiting their “Account” page on Spotify.com and changing their subscription. If you upgrade to Premium Duo, you’ll keep your existing Premium account, along with saved music, podcasts, playlists, and recommendations.
The Spotify Premium Duo plan is available in the U.S., UK, and more than 50 other countries. To sign up for a music experience to share with that special someone, simply visit spotify.com/duo and follow the instructions.
