Apple Launches iPhone 13 Pro And iPhone 13 Pro Max 

Apple on Tuesday unveiled the next generation of its popular smartphone, iPhone 13 Pro and iPhone 13 Pro Max, during a virtual event at its headquarters in Cupertino, California.

“iPhone 13 Pro and iPhone 13 Pro Max make up our most pro iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible,” said Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing.

Let’s have a look at the features and specifications of iPhone 13 Pro and iPhone 13 Pro Max:


The iPhone 13 Pro and iPhone 13 Pro Max models are protected by the Ceramic Shield front cover. They feature a premium flat-edge design, crafted with exceptional materials, including the surgical-grade stainless steel band, with an elegant finish that is resistant to abrasion and corrosion, and a textured matte glass back.

Both models come with an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate from 10Hz to 120Hz, making the touch experience faster and more responsive.

Further, the iPhone 13 Pro features a 6.1?inch (diagonal) all?screen OLED display with 2532?by?1170-pixel resolution at 460 ppi, while the iPhone 13 Pro Max comes with a 6.7?inch (diagonal) all?screen OLED display coupled with 2778?by?1284-pixel resolution at 458 ppi.

Both the devices have HDR display, True Tone, Wide color (P3), Haptic Touch, 2,000,000:1 contrast ratio (typical), 1000 nits max brightness (typical); 1200 nits max brightness (HDR), Fingerprint-resistant oleophobic coating, and support for display of multiple languages and characters simultaneously.


The iPhone 13 Pro line-up features the best camera system ever on iPhone with the all-new Wide camera that has a larger sensor with 1.9 µm pixels for less noise and faster shutter speeds needed across lighting conditions, producing even more detailed photos.

Coupled with the larger ƒ/1.5 aperture, the Wide camera on iPhone 13 Pro and iPhone 13 Pro Max offers a massive improvement in low-light situations, up to 2.2x when compared to iPhone 12 Pro, and nearly 1.5x when compared to iPhone 12 Pro Max.

Sensor-shift optical image stabilization (OIS) — unique to iPhone — is available on both models, stabilizing the sensor instead of the lens, so images are smooth and video is steady, even when the user is not.

Further, the new Ultra Wide camera features a much wider ƒ/1.8 aperture and a new autofocus system, bringing a 92 percent improvement for low-light environments, producing images that are brighter and sharper.

Apple has also added an all-new Macro mode on the iPhone 13 Pro and iPhone 13 Pro Max models. Users can capture sharp, stunning images where objects appear larger than life, magnifying subjects with a minimum focus distance of 2 centimeters. Macro also extends to video including Slo-mo and Time-lapse.

iPhone 13 Pro and iPhone 13 Pro Max also boast a new 77 mm Telephoto camera, allowing users to get closer to their subjects while recording video and achieve even more classically framed portraits, offering 3x optical zoom for a total 6x optical zoom range on the camera system.

The company also showcased what it calls Photographic styles, which allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing.

For the first time ever, Night mode comes to all cameras on iPhone 13 Pro and iPhone 13 Pro Max, including the Telephoto camera. With Smart HDR 4, users can expect improved color, contrast, and lighting for subjects, even in group shots or challenging lighting situations, making images more true to life.

iPhone 13 Pro and iPhone 13 Pro Max also offer popular features like Deep Fusion, Apple ProRAW, and Portrait mode with Portrait Lighting.

Apple has added Cinematic mode on the iPhone, which records videos of people, pets, and objects with a beautiful depth effect with automatic focus changes, so anyone can capture cinema-style moments, even if they aren’t a professional filmmaker.

iPhone 13 Pro and iPhone 13 Pro Max also includes ProRes, an advanced video codec used widely as the final delivery format for commercials, feature films, and broadcasts, to offer higher color fidelity and less compression.

With a 20 percent smaller area to house the TrueDepth camera system, both models feature more viewing area on the display, while still packing in innovative technologies like Face ID, the most secure facial authentication in a smartphone. The rear camera system introduces a new design with beautiful stainless steel trim surrounding each sapphire crystal lens.

A15 Bionic Chipset:

Under the hood, the Pro series use Apple’s new and faster 5nm A15 Bionic chipset, which promises 50 per cent better graphics performance and neural processing.

The new 6-core CPU with two new high-performance cores and four new high-efficiency cores is up to 50 percent faster than the competition and handles demanding tasks smoothly and efficiently. It has a 16-core Neural engine for machine learning tasks.

Battery Life:

Due to the A15 Bionic chip and larger batteries, iPhone 13 will last up to one and a half hours longer in a day than iPhone 12 Pro, and iPhone 13 Pro Max will last up to two and a half hours longer in a day than iPhone 12 Pro Max.

Other Features: 

The Pro line-up is designed to protect against spills from common liquids with an industry-leading IP68 rating for water resistance under IEC standard 60529 (maximum depth of 6 meters up to 30 minutes).

The iPhone 13 Pro and Pro Max also include 5G with more bands for better coverage and a new storage capacity of 1TB.

Both models will come with iOS 15, which will launch as a free software update on September 20th. It will include updates to FaceTime, a Live Text feature that uses on-device intelligence to recognize text within images, and a Focus mode to manage your notifications.

Availability And Pricing:

iPhone 13 Pro and iPhone 13 Pro Max will be available in graphite, gold, silver, and sierra blue in 128GB, 256GB, 512GB, and all-new 1TB storage options. The prices start at $999 for the iPhone 13 Pro and $1,099 for the iPhone 13 Pro Max.

Customers in Australia, Canada, China, Germany, India, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 13 Pro and iPhone 13 Pro Max beginning at 5 a.m. PDT on Friday, September 17, with availability beginning Friday, September 24.

Both models will be available in Turkey beginning Friday, October 1, and in Malaysia, Mexico, South Korea, Thailand, and nearly 10 other countries and regions beginning Friday, October 8.

For customers in the U.S., they can get ready for iPhone 13 Pro and iPhone 13 Pro Max pre-orders until 9 p.m. PDT on Thursday, September 16, by visiting or using the Apple Store app. iPhone 13 Pro and iPhone 13 Pro Max are also available through Apple Authorized Resellers and select carriers.

Subscribe to our newsletter

To be updated with all the latest news

Kavita Iyer
Kavita Iyer
An individual, optimist, homemaker, foodie, a die hard cricket fan and most importantly one who believes in Being Human!!!


Please enter your comment!
Please enter your name here

Subscribe to our newsletter

To be updated with all the latest news

Read More

Suggested Post