Twitter on Thursday introduced a new ads revenue sharing program that will allow creators to earn a portion of the ad revenue generated from their posts, starting with replies.
Announcing the program on its ‘Creator Ads Revenue Sharing’ page, the micro-blogging platform said the program is “part of our effort to help people earn a living directly on Twitter.”
Surprise! Today we launched our Creator Ads Revenue Sharing program.
We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our…
— Twitter (@Twitter) July 13, 2023
“We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts,” the company wrote in a blog post on the Creator Ads Revenue Sharing page.
“We are rolling out to an initial group who will be invited to accept payment,” the platform added.
Initially, the programme will be available in all the countries where Stripe, a global payment processing platform, supports payouts.
In order to be eligible for creator ads revenue sharing, creators must be subscribed to Twitter Blue or Verified Organizations, have at least 5 million impressions on their posts in each of the last 3 months, and pass human review for Creator Monetization Standards.
Once approved, users must follow the Creator Subscriptions policies before getting paid through a Stripe account. Twitter works with Stripe for payouts and is rolling out to its first batch of creators who have already signed up for Creator Subscriptions.
Those who meet the requirements can apply for both Creator Subscriptions and Creator Ads Revenue Sharing by going to the Monetization section in their account settings. Also, Twitter plans to soon launch an application process for ads revenue sharing to expand eligibility to more creators.
However, there are certain limitations to Twitter’s content monetization program. For instance, certain types of content are prohibited, including sexual content, pyramid schemes, get-rich-quick schemes, violence, criminal activities, gambling, drugs, alcohol, and copyrighted content not owned by the creator.
The first round of payouts for creators will amount to $5 million, according to Twitter CEO and owner Elon Musk, and will be cumulative from when he first announced the program in February.
In the meantime, many high-profile creators shared on Twitter how much money they earned from the micro-blogging platform as a part of the Creator Ads Revenue Sharing programme. For instance, one creator earned a huge amount of $37,050, while another creator got $11,820.
The Twitter ad revenue sharing program is a new way to earn money for content creators and definitely worth trying for those who have large followers count.
Last week, Meta launched Twitter’s clone app, Threads which saw 100 million users sign up for the app within five days. With the launch of the ad revenue sharing program, Twitter is hoping to see an uptick in its subscriber count, as well as Twitter Blue subscription.