Apple has officially confirmed its much-awaited September event, scheduled for September 9, 2025, at the Steve Jobs Theater in Apple Park, Cupertino. Themed “Awe Dropping,” the showcase will be livestreamed globally at 10 a.m. PT (10:30 p.m. IST). As usual, the iPhone will take the center stage — but this year, the Cupertino giant seems poised to shake things up in a big way.
The Slimmest iPhone Yet
The headline act will be the iPhone 17 line-up. Apple is expected to unveil the all-new iPhone 17 Air that is rumored to be just 5.5mm thick—making it the slimmest iPhone ever. While the ultra-slim design promises a sleek new look, it may come with trade-offs, including only a single rear camera and smaller battery life. Still, it’s Apple’s boldest iPhone redesign in years and could rival Samsung’s Galaxy S25 Edge in the thin-and-light category.
Upgraded Pro Models
Alongside the Air, the iPhone 17 Pro and Pro Max are tipped to feature a striking redesign. Rumors point to a larger, pill-shaped camera bump, a more durable aluminum build, and a fresh orange color option that should also set them apart. It is also expected to bring serious camera upgrades, including a redesigned module and a new, powerful 48MP telephoto lens with up to 8x optical zoom, raising the bar for mobile photography.
Apple Watch Gets Smarter
Apple’s wearables will also see updates. The Apple Watch Ultra 3 is expected to include satellite connectivity for emergency messaging, allowing users to send emergency texts even in remote areas — a feature geared toward adventurers and outdoor enthusiasts. The more mainstream Apple Watch Series 11 is tipped to bring a faster processor and improved battery efficiency.
AirPods With A Health Twist
Apple’s popular earbuds are also due for a refresh. The rumored AirPods Pro 3 could debut health-focused features like in-ear heart rate tracking, better noise cancellation, and improved sound quality.
Some leaks even suggest possible temperature tracking and live translation features, putting Apple in direct competition with other health-focused wearables.
Fresh Colors And Accessories
Apple is expected to introduce fresh style choices this year. The iPhone 17 Pro could come in a bold orange shade, while the iPhone 17 Air may come in light blue, black, white, and gold. Apple is also planning to ditch its much-criticized FineWoven cases in favor of tougher “TechWoven” fabric cases, with handy cutouts for lanyards and straps.
More Than Just Hardware
Beyond hardware, Apple is expected to highlight its growing focus on AI-powered features, especially upgrades to Siri as part of iOS 26. With rivals like Google and OpenAI pushing hard into AI, Apple will be under pressure to prove it can deliver innovation beyond hardware.
Why It Matters
With the iPhone remaining Apple’s best-selling product, this launch is critical for the company, as the event will be closely watched by both fans and investors. As the company pushes forward with fresh designs, smarter wearables, and deeper AI integration, all eyes will be on the Cupertino giant to see whether it can maintain its reputation as a leader in innovation and keep consumers excited in a competitive tech market.
Where To Watch
Apple’s “Awe Dropping” event will be livestreamed on Apple.com and YouTube on September 9 at 10 a.m. PT / 1 p.m. ET / 10:30 p.m. IST.
