An Internal DNS error at Apple on Wednesday led to major outage of Apple Services including Apple iCloud, Mac App store and iTunes for almost 11 hours.

11th March 2015 witnessed a major outage of Apple services which included App store, iTunes, Apple iCloud. The problem began at about 1 am GMT on Wednesday and persisted until 8pm. Millions of Apple users suffered drastically due to this issue. Users who saved their files and essential data on the Apple iCloud may have suffered major losses in their business as they were not able to access this data. The service is back now and Apple has addressed their customers with the outage issue as well as apologized for the same. Apple has blamed its Internal server issue for its outage.

In a statement given to CNBC Apple said “We apologize to our customers experiencing problems with iTunes and other services this morning. The cause was an internal DNS error at Apple. We’re working to make all of the services available to customers as soon as possible, and we thank everyone for their patience.”

Due to the outage issue customers were not having access to App Store, iTunes Store, iBooks Store, Mac App Store and hence no purchases could be made. As per a recent report from Apple it seems iTunes services generated about $2.6 billion in their first quarter for 2015, having said that it would make sense if Apple says it has incurred a loss of around £17.6m due to the outages.

The recent Apple iPhone 5 battery issues (which they have ensured to replace) and now a major outage…….wonder if users will have the same trust on Apple any more!