Gionee aims to expand R&D team in India to localise products in Indian Market

Chinese Smartphone maker Gionee is set to expand R&D team in India with plans to set up a manufacturing base in India with an investment of Rs 300 crores ($65 million) in the next three years.

Chinese smartphone companies seems to have plans for a competitive fight in the coming years in Indian market. After recent statement from Xiaomi that it will invest more than Rs 200 crores in Indian market, Gionee seems to be leading in investment fight with its plans to invest Rs 300 crores or $65 million in the next three years.

Gionee said it has plans to double its sales to 8 million units this year.

“We have a dedicated team of 12 people, who are working on customising the experience for local needs. Hardware is universally the same, it is the software that differentiates the experience. We plan to ramp this up and have about 30 highly skilled people as part of the team by the end of the year,” Gionee President William Lu told PTI.

Gionee is known for its budget smartphone range with cheap prices and claims to have about four per cent share of the Indian handset market.

“Last year, we sold four million devices in India and 28 million globally. That is one-seventh of the total sales. This year, we expect the sales to touch 8 million. India would account for 20 per cent of our revenues,” Gionee President William Lu said.

The company is working with consultancy firm EY to find out potential partner and locations across India. Gionee has already shortlisted two potential location though it has to be confirmed by the head of manufacturing of Gionee who will be visiting both the locations in about three weeks time

Only time can tell as to who will be the leader in the Indian smartphone market in coming years as other smartphone manufacturers like Karbonn and Xiaomi are also ramping up their production plans to satiate the demands of mobile hungry Indians.

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Abhishek Kumar Jha
Abhishek Kumar Jha
Knowledge is Power


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