Moto E 3rd Gen Features a Quad Core Processor, Android Marshmallow and many significant improvements over its predecessor

After a series of leaks and rumors, Lenovo has finally made the third generation of Motorola’s cheapest smartphone series official in the United Kingdom – the Moto E. This third-gen Moto E slips into the bottom of the Moto line, but still offers you plenty for the £99 asking price.

Majority of the upgrades this time around, are mostly focused on competing in the ever growing competitive marketplace with a larger screen and better camera hardware. Additionally, the company has streamlined the design and the new Moto E features the same build with splash-proof nano-coating we saw on this year’s Moto G.

On the specifications front, the Moto E flaunts a 5-inch 720p IPS panel stepping up from 4.5-inches and sports “built-in smudge-resistant screen protector”. Underneath, it is powered by a Quad-Core processor, 2800mAh battery along with MicroSD card expansion. Complete details for the exact chipset, RAM and storage are yet to be revealed. There’s an 8MP rear camera with LED flash and a 5MP front-facing shooter for selfies. Lenovo, despite the low price, hasn’t sacrificed much when it comes to connectivity options as the phone supports Dual SIM, 4G LTE, Bluetooth v4.0 and WiFi 802.11 b/g/n. It runs on near stock Android Marshmallow with a couple of neat Moto additions.

The Moto E3 will be available in black and white color variants and will go on sale from early September in the UK for £99 (US$ 132 / Rs. 8860) through retailers including Tesco, Amazon, Argos, O2 and more. Lenovo, as of now, hasn’t revealed the complete details and global launch dates. Pricing will definitely play a key role in countries such as India where the Moto G series has received a mix response and there are array of affordable products for the budget conscious customers.