Study reveals that Android smartphone users are more down to earth and honest than iPhone users
This article is going to piss Apple fanboys a great deal and make Android smartphone owners grin or at least smile. A study has revealed that Android smartphone owners are more honest and down to earth compared to iPhone owners. It is a known fact that iPhone owners consider their gadget to be a status symbol and flaunt it more aggressively than Android users. But this is the first time, a study has proved this fact.
Researchers from the University of Lincoln found that people who buy Android smartphones are seen as more honest and humble than those who pick iPhones. They are also less likely to follow fashionable trends and care less about owning “high status” items.
“Smartphone choice is the most basic level of smartphone personalisation, and even this can tell us a lot about the user,” said Heather Shaw, from University of Lincoln’s School of Psychology in the U.K.
Shaw and her fellow researchers conducted two studies between iPhone and Android smartphone users. Lancaster University was also involved in the study.
In the first study, the researchers asked the 240 participants to complete a questionnaire about the characteristics they relate to users of each smartphone brand. The results of this study showed that Android smartphone users have bigger levels of honesty and humility, kindness and openness personality traits but are seen as less extroverted than Apple iPhone users.
A second study saw the typecasts tested against the actual personality traits of more than 500 Android and iPhone smartphone owners, using another questionnaire.
The results from the second study showed that only honesty and humility was found in greater amounts within Android users, and many personality stereotypes did not occur in reality. However, researchers found that women were twice more likely to own an iPhone than an Android smartphone.
“This study provides new insights into personality differences between different types of smartphone users,” said Shaw. “Imagine if we further researched how personality traits relate to the applications people download.”
When determining the characteristic ‘avoidance of similarity’ which defines whether people like having the same products as others, Android users evaded similarity more than iPhone users. Also, iPhone users thought it was significant to have a high-status smartphone than Android users.
“It is becoming more and more apparent that smartphones are becoming a mini digital version of the user, and many of us don’t like it when other people use our phones because it can reveal so much about us,” Shaw said.
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