Apple ratings

Apple has removed its “Ratings & Reviews” tab from all its product listings on Apple Store, according to a tip sent to Apple Insider. The user’s reviews and ratings were at least removed from Apple’s online retail store page in the U.S., UK, and Australia.

For those unaware, the “Ratings & Reviews” section on an online store page helps customers view feedback of the product they are considering to buy to see if that product is worth purchasing or not.

The move to remove the reviews doesn’t appear to be a mistake from Apple, but rather an intentional move, claims Apple Insider. However, there is no clarity as to why this happened.

According to data cached by online archive source Wayback Machine, the reviews were pulled down over last weekend.

For instance, Apple Insider found that an archive of the first-generation Apple Pencil buy-page dated November 16 shows the Ratings & Reviews section, which is now missing since November 17.

Apple Insider notes that Apple had been known for keeping reviews and ratings on all of its product page especially negative reviews to demonstrate both transparency and integrity to its customers.

By removing customer feedback, a potential customer has now no way of knowing what to expect from a product. Similarly, a dissatisfied  customer has no platform to vent their grievances with regards to their purchase.

Currently, there is no official confirmation from Apple regarding the change. Whether the change is temporary or permanent can be confirmed only after Apple releases an official statement regarding this.

Keep reading this space for more information, as this is a developing story!

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