Starting today, HBO Max, the video-on-demand streaming service owned by WarnerMedia, will be available on the Amazon Fire TV streaming line-up, including the Fire TV Stick and Fire TV Stick Lite, Fire TV Edition smart TVs, and Fire tablets.
“We are very excited that Amazon customers will now be able to enjoy the best-in-class content that lives within HBO Max,” announced Tony Goncalves, Head of Sales and Distribution for WarnerMedia. “Our continued goal is to make HBO Max and its unparalleled content available to customers across all the devices they love. Fire TV is a favorite among customers and we look forward to working with the Amazon team to engage and grow our existing subscriber base by showcasing all that HBO Max has to offer.”
Starting today, the existing HBO app on Fire devices will automatically update to HBO Max, and customers can log in using their existing HBO credentials. Or else, users can download the HBO Max app and sign up for the streaming service from there. Customers who are already using HBO Max on another platform will be able to access HBO Max on Fire TV using their existing provider login.
Further, new customers can directly subscribe to HBO Max in the app for $14.99 per month. Also, customers who have already subscribed to HBO through Amazon Prime Video Channels will be able to log into the new HBO Max app with their Amazon credentials at no additional cost.
With Amazon Alexa, at launch customers can effortlessly navigate to the HBO Max app by saying “Alexa, find HBO Max” with Fire TV’s included Alexa Voice Remote or a paired Echo device for hands-free control. HBO Max content is also integrated into universal search on Fire TV, which means that its content will appear in searches such as “Alexa, find dramas” or “Alexa, find Game of Thrones.” Customers can also ask Alexa to start watching something specific, for example, “Alexa, play The Undoing.”
“We’ve worked closely with HBO for many years to bring their great content to Fire TV and to make it easier to discover and enjoy with features like search integration, Alexa and personalized recommendations,” said Marc Whitten, Vice President of Amazon Entertainment Devices and Services. “We are excited to continue that partnership with the launch of HBO Max to bring even more incredible content to customers on Fire TV. Alexa, play Raised by Wolves.”