The major changes of the Pages mainly include Redesigned layout, Dedicated News Feed, Easy navigation, Updated task-based admin controls, Actionable insights, and Safety and integrity features.
However, one of the prominent change is the removal of the “Like” button from redesigned Public pages. Facebook Pages will now instead show “Followers” that will give public figures a stronger indication of their fan base.
“We are removing Likes and focusing on Followers to simplify the way people connect with their favorite Pages,” Facebook said about the redesign in a blog post.
Users can now easily navigate between a personal profile and public Page. The Pages has been redesigned to make the look and feel cleaner and more streamlined than before, as well as making it easier for people to see bios, posts and other important information.
Further, Pages will have a dedicated News Feed where users can discover and join conversations, follow trends, interact with peers and engage with fans. The dedicated News Feed will also suggest new connections — other public figures, Pages, Groups and trending content that a Page or public figure cares about.
To make Page conversations more visible to a wider audience and surfaced more frequently in their followers’ News Feed, comments from public figures will be bumped to the top of the comments section. People will also be able to follow Pages directly from comments and recommendations posts.
The social media giant has added new Page management features like the ability to more clearly assign and manage admin access permissions based on specific tasks, including Insights, Ads, Content, and Community Activity & Messages. This will also ensure account safety and integrity.
Additionally, Facebook has also added a new text-based Q&A format to support richer, interactive conversations.
Lastly, Facebook has improved its ability to detect activity that isn’t allowed on the social media platform including hate speech, violent, sexual or spammy content and impersonation.
“We are continuing to expand the visibility of a verified badge to make it easier to identify posts and comments from authentic Pages and profiles. A verified Page’s comment on another Page’s public post, may appear higher in the comments section and be visible in News Feed,” Facebook added.