Facebook changing its Name in a Bid to Create a Metaverse

Coming next week, we will witness tectonic shifts at Facebook, as the social networking giant is going to change its name.

The change is expected at the upcoming annual conference of the company happening on 28th of October, 2021.

Last weekend, Facebook posted about creating 10,000 new jobs at Facebook spanning across the technology metaverse.

A larger empire consisting of tech products such as WhatsApp, Instagram, Facebook, and some VR projects under the control of a single parent company.

The move is stated as inspired by Google, which created Alphabet in 2012 to manage an extensive line of their technology business and its products.

Ailing Brand Image

Zuckerberg and Facebook are particular, have been under critical scrutiny over antitrust allegations and far-reaching effects on geopolitical situations of several regions around the world.

The Facebook CEO was called for testimony before Congress a couple of years ago concerning the Cambridge Analytica scandal

Facebook Name Change

According to reports, the antitrust investigations in several countries and the Cambridge Analytica scandal have made Facebook an “absolutely toxic brand.”

No Official Words

When journalists from Gizmodo and The Verge approached Facebook official spoke person on the development, they have remained mum on any future plans as of now. 

A Page from the Old Book

What Facebook is planning on doing is a very old trick from the classic marketing book.

When Philip Morris, the largest tobacco company, was receiving flak, it changed its name to Altria Group. Similar three decades ago, Kentucky Fried Chicken was in the hot waters for their unhealthy wraps in the 90s; they changed the name to KFC.

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Amaan Rizwan
Amaan Rizwan
Anything and everything because titles should not define us. A non-fiction lover. Khalid Hosseini and Ruskin Bond fan. Aspiring to be better than yesterday.


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