Samsung is reportedly working on its own custom chipset that will be dedicated to the “Galaxy S25 Series” to be released in 2025, suggests a new rumor report from South Korean publication Inews24.
Although Samsung has been using its own chip brand, Exynos on its smartphones, these chips aren’t just limited to the company’s devices, as they are also used by other smartphone makers such as Oppo, Xiaomi, Motorola, and Vivo.
The reason behind the push to develop the new custom chip is the backlash that the South Korean giant received in March for throttling over 10,000 popular Android apps on its Galaxy S22 series smartphones following the Game Optimization Service.
The main function of GOS is to prevent overheating or excessive power consumption when playing high-end games on Galaxy S devices.
However, users started complaining that the service was installed as a mandatory feature, which was limiting the performance of their Android apps.
Samsung triggered an internal investigation and found that the problem was with the Application Processor (AP) from both Samsung’s own Exynos 2200 chipsets and Qualcomm’s Snapdragon 8 Gen 1.
To address the GOS problem, the chief of Samsung’s mobile division, Roh Tae-moon last month said that the company would make an AP dedicated to Galaxy S Series without revealing many details.
While Apple has a fully dedicated chipset for its A-series line-up for better optimization of its devices, Google too recently released its own SoC, dubbed Tensor for the Pixel 6 series.
With the GOS scandal, Samsung too is looking to adopt a similar approach of developing a custom-made chipset like that of its competitors, Apple and Google for its devices. However, it remains to be seen if the company turns it into reality.