Samsung Launches New 55 Inch Transparent and Mirror OLED Displays Which Create “The Magic Mirror”

Samsung has introduced its first 55-inch mirror and transparent OLED display panels today at Retail Asia Expo, which the company will be targeting at the personalized shopping market.

OLED (Organic Light Emitting Device) is a display technology that offers bright, colorful images with a wide viewing angle, low power, high contrast ratio and fast response time for sports and action movies.

This 55-inch mirrored display offers up a typical reflection of someone standing in front of it, but is also able to add augmented imagery overtop, like a necklace around the user’s neck. The transparent display was demonstrated as a billboard ad, with advertising information appearing on a clear panel, and background scenery still visible.

The technology supports gesture controls and face tracking, can measure distances, and can scan objects to be ported into 3D environments. This could lead to some quite novel interactive shopping and ad experiences in the future.

“Samsung has a long legacy of leadership in technology innovation for digital signage, as well as for other applications, and we are now leading the next wave of digital advancement with our Mirror and Transparent OLED display solutions,” said Oseung Yang, vice president, Samsung Display Company. “We are very excited to help bring a new interactive dimension to the world of multi-channel shopping through the integration of our newest OLED displays with Intel® RealSense™ technology,” he added.


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