Amazon on Thursday announced a new next-generation Fire TV Stick along with the all-new Fire TV Stick Lite as well as a reimagined Fire TV experience that is more personal and customized.

“We are passionate about inventing on behalf of our customers to make it even easier to enjoy the best in entertainment. With a redesigned Fire TV experience tailored to each user, it’s even simpler to stream your favorite shows with our more powerful, next-generation Fire TV Stick and our even more affordable Fire TV Stick Lite,” said Marc Whitten, Vice President, Amazon Entertainment Devices and Services.

Fire TV Stick 

The all-new Fire TV Stick is powered by an enhanced 1.7 GHz quad-core processor, which makes it 50% more powerful than the previous generation.

It delivers fast streaming in 1080p at 60fps with HDR compatibility. It features a dual-band, dual-antenna Wi-Fi that supports 5 GHz networks for more stable streaming and fewer dropped connections. 

The new Fire TV Stick supports Dolby Atmos for immersive sound and comes with compatible content and speakers. It has an Alexa Voice Remote with dedicated power, volume, and mute buttons for easy control of TVs, soundbars, and A/V receivers.

The all-new Fire TV Stick delivers improved performance while consuming 50% less power than the previous generation.

The device will begin shipping next week for $39.99. Customers in Canada, France, Germany, India, Italy, Japan, Spain, the United Kingdom, and the United States can now begin pre-ordering at

Fire TV Stick Lite

Fire TV Stick Lite is a new, even more affordable way to begin streaming in full-HD. It is 50% more powerful than the previous-generation Fire TV Stick. It also includes the most processing power of any streaming media player under $30. 

It further features HDR support and comes with Alexa Voice Remote Lite, a new remote that allows you to use voice to find, launch, and control content. 

The device will begin shipping for $29.99 in select countries next week. Customers in Australia, Brazil, Canada, France, Germany, India, Italy, Mexico, Spain, the United Kingdom, and the United States can now begin pre-ordering at

All-New Personalized Fire TV Experience

Amazon is also introducing Fire TV’s most significant experience update that is redesigned to offer a more intuitive, simple, and customized experience.

The Main Menu is at the center of your screen to make it easy to find what you’re looking for. You can now jump into your favorite streaming service directly, or scroll over supported apps to quickly peek at what’s inside and begin playback. 

Further, the brand-new Find experience makes it easier than ever to discover great movies, TV shows, and more, with browsing capabilities that allow for broad and specific searches based on genre (e.g. comedies, action), helpful categories (e.g. free, sports, Live TV), and more.

Alexa remains at the core of the new Fire TV experience. It features improved voice controls that give you greater control of your entertainment. Just say, “Alexa, go to Live,” to jump to the Live TV guide, or say, “Alexa, go to Find,” to browse shows. 

With user profiles, Fire TV now delivers a personalized experience for up to six members of a household, providing individual content recommendations, viewing history, watch lists, preferred settings, and more. Changing user profiles is simple by saying, “Alexa, switch to my profile.” After the initial setup, Alexa will automatically recognize the voice and switch to your profile.

Additionally, the redesigned Fire TV experience features a dedicated Alexa Explore destination, which displays popular Alexa features and helps you discover new recipes, view stocks, and more. You can also see and control connected smart devices in your home and multi-task while viewing a picture-in-picture feed of your Ring security camera.

The new Fire TV supports for two-way video calling on Alexa by connecting a compatible Logitech USB webcam with the Fire TV Cube. Alexa video calling will be available later this year, while other services like Zoom will be added over time.

The redesigned Fire TV experience will start rolling out globally later this year, starting with the all-new Fire TV Stick and Fire TV Stick Lite. Exact features will differ by country. It will be available in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Spain, the United Kingdom, and the United States.