Amazon, the popular e-commerce retailer, is reportedly working on its cloud gaming service to make a huge entry into the gaming market, according to a new report from The New York Times

The full-fledged cloud gaming platform called ‘Project Tempo’ could be Amazon’s answer to Google Stadia, Microsoft’s Project xCloud and Nvidia’s GeForce Now, and also the company’s “most significant investment in original entertainment” since producing its own streaming shows and movies over the last decade.

The internet giant is now investing hundreds of millions of dollars in the gaming platform to develop its games and services.

The company has its own development studios, with two games – the MMO New World and its first original and ambitious science-fiction multiplayer shooter, Crucible to be released next month.

Currently, not much is known about Project Tempo nor its release date. However, an early version of the service is likely to arrive this year, but it could be delayed to 2021 due to the current coronavirus pandemic, said sources to NYT. 

“The big picture is about trying to take the best of Amazon and bringing it to games,” said Mike Frazzini, Amazon’s Vice President for Game Services and Studios, who is mainly directing the games strategy. “We have been working for a while, but it takes a long time to make games, and we’re bringing a lot of Amazon practices to making games.”

Amazon also has plans to introduce “interactive games” that it hopes would be a natural fit for Twitch, which it owns. This will allow Twitch streamers and viewers to play games with their favorite streamers together.

“We love this idea that you have a player, a streamer and a viewer all sharing in this synchronous interactive environment of Twitch,” said Frazzini.

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